Gudi Padwa, the traditional Maharashtrian New Year, is a time when businesses have a wonderful opportunity to connect with their customers via relevant and insightful marketing campaigns. While there are various messaging apps, nothing comes close to WhatsApp with more than 500 million users making it India’s top platform for messaging, making it indispensable for festival marketing. Businesses can use WhatsApp Marketing Templates for Gudi Padwa to send personalized messages, festive offers to ensure maximum reach and engagement.
How WhatsApp Marketing Works for Gudi Padwa
The direct and personal nature of WhatsApp makes it perfectly suited for festival marketing. WhatsApp messages are virtually guaranteed to be seen with a 98% open rate (compared to email’s relatively paltry 20%). Cultural touch points such as Gudi Padwa, are the time, consumers are more open to brand communication, which are respectful of their tradition, thus WhatsApp is an ideal platform for forming a stronger bond with them culturally.
Here are some WhatsApp Marketing Templates for Gudi Padwa
1. Festival Greeting Templates
Start your Gudi Padwa campaign with warm, culturally appropriate greetings that resonate with your audience. These templates serve as excellent conversation starters.
Template 1: Traditional Greeting
🌟 Gudi Padwa Greetings from [Your Brand Name]! 🌟
As the Gudi rises high, symbolizing prosperity and new beginnings, we wish you and your family a year filled with happiness, health, and success.
May this Maharashtrian New Year bring abundance and joy to your home!
💫 नवीन वर्षाच्या हार्दिक शुभेच्छा! 💫
(Happy New Year in Marathi)
[Optional: Include a festive image or GIF]
Template 2: Modern Business Greeting
✨ New Beginnings, New Possibilities! ✨
Dear [Customer Name],
This Gudi Padwa, the team at [Your Brand Name] wishes you a fresh start filled with new opportunities and achievements.
As we celebrate the Maharashtrian New Year together, we’re excited to continue being part of your journey in the coming year.
Happy Gudi Padwa! 🌼
[Brand Logo/Signature]
[Optional: Special Gudi Padwa Discount Code]
Template 3: Community-Focused Greeting
🌸 Celebrating Traditions Together 🌸
From our [Your Brand Name] family to yours,
This Gudi Padwa, we celebrate not just a new year, but the strength of our community. Thank you for being part of our journey.
To honor the occasion, we’re [community initiative – e.g., “planting a tree for every purchase made today” or “donating 5% of today’s sales to local cultural preservation”].
Wishing you prosperity and good health this Gudi Padwa!
[Share how customers can participate in the community initiative]
2. Gudi Padwa Special Offer Templates
Festival periods are prime shopping times. Use these templates to highlight your special offers while maintaining a celebratory tone.
Template 1: Limited-Time Discount
🎉 Gudi Padwa Special Offer! 🎉
Celebrate new beginnings with [Your Brand Name]!
🔸 Enjoy [X]% OFF on all purchases
🔸 Use code: GUDIPADWA25
🔸 Valid until: [Date]
Start your New Year with our [product/service] and embrace prosperity!
Shop now: [Link]
Wishing you a joyous Gudi Padwa! 🌼
Template 2: Bundle Offer
💥 Gudi Padwa Bundle Offer 💥
Prepare for your celebrations with our complete Gudi Padwa package:
📌 [Product 1] + [Product 2] + [Product 3]
📌 Regular Price: ₹[Regular Price]
📌 Gudi Padwa Special: ₹[Discounted Price]
📌 Save: ₹[Savings Amount]
Everything you need for the perfect celebration, delivered to your doorstep!
Order before [Date] to receive in time for Gudi Padwa: [Link]
📞 Reply “YES” to place your order instantly!
Template 3: Flash Sale
⚡ GUDI PADWA FLASH SALE ⚡
Today Only: [Date]
Time: [Start Time] – [End Time]
Celebrate the auspicious start of the year with massive savings!
👉 First 50 customers get [X]% OFF
👉 Next 100 customers get [Y]% OFF
👉 Everyone else gets [Z]% OFF
Use code: GUDIFLASH
Don’t miss this auspicious opportunity!
[Link to Shop]
⏰ Countdown begins: [Countdown Timer or Hours Remaining]
3. Product Showcase Templates
Highlight products that are particularly relevant for Gudi Padwa celebrations, such as traditional clothing, home decor, or gifting options.
Template 1: Featured Products
✨ Perfect for Gudi Padwa Celebrations ✨
Prepare for the festivities with our special Gudi Padwa collection:
🔶 Traditional [Product Category]: [Brief Description]
🔶 New Arrival: [Festival-specific Product]
🔶 Gudi Padwa Essential: [Product Name]
📸 [Product Image]
Order now for delivery before Gudi Padwa: [Link]
Use code GUDIPADWASPECIAL for free delivery!
Template 2: Curated Collection
🌺 Our Gudi Padwa 2025 Collection 🌺
Handpicked items to enhance your celebration:
1️⃣ [Product Name] – ₹[Price]
Perfect for: [Specific Gudi Padwa tradition]
[Mini Image]
2️⃣ [Product Name] – ₹[Price]
Perfect for: [Specific Gudi Padwa tradition]
[Mini Image]
3️⃣ [Product Name] – ₹[Price]
Perfect for: [Specific Gudi Padwa tradition]
[Mini Image]
View the entire collection: [Link]
🎁 Buy any 2 items and get [Gift/Discount]!
Template 3: Single Product Highlight
🔆 Gudi Padwa Spotlight Product 🔆
Introducing our [Product Name]: The ultimate addition to your Gudi Padwa celebration!
✅ [Key Feature 1]
✅ [Key Feature 2]
✅ [Key Feature 3]
🏷️ Regular Price: ₹[Regular Price]
🏷️ Gudi Padwa Price: ₹[Sale Price]
[High-quality product image showing it in use during Gudi Padwa]
Limited stock available! Over [X] sold in the past 24 hours.
Shop now: [Link]
4. Countdown Templates
Build anticipation with countdown messages leading up to Gudi Padwa.
Template 1: Simple Countdown
🔔 Just 3 Days to Gudi Padwa! 🔔
Have you prepared your home for the festival?
Don’t miss out on our Gudi Padwa essentials:
✅ [Product/Service 1]
✅ [Product/Service 2]
✅ [Product/Service 3]
Order now for guaranteed delivery before the festivities begin!
[Link]
Countdown to prosperity begins now! 🌟
Template 2: Daily Tradition Countdown
📅 5 DAYS TO GUDI PADWA: TRADITION SPOTLIGHT 📅
Today’s Tradition: [Specific tradition, e.g., “House Cleaning”]
According to Maharashtrian custom, [brief explanation of the tradition].
Our recommendation: [Product/service that helps with this tradition]
🔥 5-Day Countdown Special: [Daily special offer]
Tomorrow: We’ll share another important Gudi Padwa tradition!
Shop today’s essentials: [Link]
Template 3: Countdown with Increasing Urgency
⏰ FINAL 24 HOURS BEFORE GUDI PADWA! ⏰
Last chance to get your Gudi Padwa essentials with guaranteed delivery!
🚨 Order by [Time] today
🚨 Express delivery available
🚨 Final festival discounts active
[Product Image Gallery]
Don’t start the new year with regrets – get everything you need now!
[Link]
Customer support available until [Extended Hours] tonight!
5. Educational Content Templates
Share information about Gudi Padwa traditions to position your brand as culturally aware and respectful.
Template 1: Festival Facts
📚 Gudi Padwa Traditions: Did You Know? 📚
The ‘Gudi’ symbolizes victory and is made using:
🌿 Neem leaves (representing good health)
🍯 Jaggery (symbolizing sweetness in life)
🌼 Flowers (representing prosperity)
At [Your Brand Name], we honor these traditions by [how your brand connects to these values].
Discover our Gudi Padwa collection: [Link]
Share your Gudi Padwa preparations with us! Reply with a photo of your celebrations. 📸
Template 2: Recipe Share
👨🍳 Traditional Gudi Padwa Recipe 👨🍳
Puran Poli: The Sweet Flatbread of Prosperity
Ingredients:
– 2 cups chana dal
– 2 cups jaggery
– 1 tsp cardamom powder
[Remaining ingredients…]
Quick preparation tip: [Useful cooking tip]
[Image of completed dish]
Try our [related product] to make your Puran Poli even more delicious!
[Link]
What’s your favorite Gudi Padwa dish? Share with us! 💬
Template 3: Historical Significance
🏛️ The History Behind Gudi Padwa 🏛️
Did you know? Gudi Padwa is celebrated to mark:
1. The victory of King Shalivahana over Sakas
2. The beginning of the harvest season
3. The creation of the universe by Lord Brahma
This is why the gudi (flag) symbolizes victory and prosperity.
At [Your Brand Name], we draw inspiration from this rich heritage by [brand connection].
Learn more about our Gudi Padwa initiatives: [Link]
#CelebratingOurRoots #GudiPadwa2025
6. Post-Purchase Follow-up Templates
Send personalized follow-up messages after customers make Gudi Padwa purchases.
Template 1: Order Confirmation
Thank you for your Gudi Padwa purchase, [Customer Name]!
Your order [Order Number] is being prepared with care and will be delivered by [Delivery Date], just in time for your celebrations.
🎁 Special Gudi Padwa Gift: We’ve included a complimentary [small gift] with your purchase as our way of celebrating with you!
May your new [product] bring joy to your Gudi Padwa celebrations!
Need assistance? Reply to this message anytime.
Template 2: Delivery Update
🚚 Good News, [Customer Name]! 🚚
Your Gudi Padwa order #[Order Number] is on its way!
📦 Package contains: [Items list]
🗓️ Expected delivery: [Date], before your celebrations
🧑🚚 Delivery partner: [Courier Service]
📱 Track your order: [Tracking Link]
Special Gudi Padwa instructions? Reply to this message!
We hope our [product] makes your festival even more special. 💫
[Optional: Care or usage tips for the product]
Template 3: Post-Festival Follow-up
How was your Gudi Padwa celebration, [Customer Name]?
We hope our [product] adds to your festive experience!
📸 We’d love to see how you used/wore/displayed your [product]! Share a photo with us for a chance to be featured on our social media.
🌟 As a thank you for celebrating with us, enjoy [X]% OFF on your next purchase with code: GUDITHANKS
Valid until: [Date]
Did your [product] meet your expectations? We’d love to hear your feedback!
7. Interactive Campaign Templates
Engage customers with interactive elements that encourage participation and sharing.
Template 1: Photo Contest
🌟 Share Your Gudi Padwa Traditions! 🌟
At [Your Brand Name], we’re celebrating diversity in Gudi Padwa traditions across Maharashtra.
📸 Send us a photo of your Gudi decoration
🍽️ Share your favorite Gudi Padwa recipe
🏠 Tell us about your family’s unique traditions
The most creative entry wins a special Gudi Padwa hamper worth [Value]!
Participate now: [Link to Participation Page]
Contest ends: [Date]
Let’s celebrate together! 💫
Template 2: Quiz Template
🧠 GUDI PADWA QUIZ 🧠
Test your knowledge about this auspicious festival!
Q: What does the “Gudi” in Gudi Padwa represent?
A. Victory and prosperity
B. Spring harvest
C. New moon
D. All of the above
Reply with your answer!
Every correct answer enters you into a draw to win [Prize].
[More questions can follow in subsequent messages]
Learn more about our Gudi Padwa collection: [Link]
Template 3: User-Generated Story Campaign
📝 Your Favorite Gudi Padwa Memory 📝
This Gudi Padwa, we’re creating a community story collection!
Share your most cherished Gudi Padwa memory in a few sentences or a short video.
Our team will compile the best stories into “The [Brand Name] Gudi Padwa Anthology” to be shared with our entire community!
3 randomly selected participants will receive [Prize].
To participate:
1. Reply with your story
2. Include #MyGudiStory
3. Submit by [Date]
Together, let’s preserve our beautiful traditions! 🌸
Best Practices for Gudi Padwa WhatsApp Marketing
The right Time: Send Gudi Padwa greetings at the start of the day on Gudi Padwa but schedule your promotional messages 2-3 days before the festival as the shopping decisions would be already made around that time.
Follow Opt-in Rules: Only send messages to customers who have opted in and signed up to receive WhatsApp messages.
Personalization: Use customer names and past purchase history to make the messages feel more personal.
Visual Content: Add high-resolution images, GIFs, or short clips that reflect the joy of Gudi Padwa.
Call-to-Action: There should be one clear primary call-to-action in each message so that your subscriber isn’t confused.
Get to know your customer: Segment your audience on demographics, previous purchases, and engagement history.
Tracking Metric: To further speed up the process of your campaign, always be tracking your open rates, response rates, click-throughs, and conversions.
Follow Up In The Right Way: The follow up is important but it’s also important not to bombard them, you want them to feel interested and not overwhelmed, so spread them out.
Conclusion
WhatsApp marketing allows businesses to reach out to customers on a broader scale and maintain a personal touch over Gudi Padwa. With these 21 adaptable templates and adherence to best practices brands can develop real, fascinating campaigns that respect the cultural significance of the festival while obtaining business results. Just keep in mind that for festival marketing to be successful, you need to find the right balance between marketing content and genuine cultural appreciation and, ultimately, building connections with customers that last long after the festival is over.
Implement these WhatsApp marketing templates for Gudi Padwa and start tracking engagement metrics and some customer feedback to convey during your future festival campaigns. If well executed, your most powerful marketing channel for the festival in 2025, and beyond, will be WhatsApp.
FAQ’s
How can I use WhatsApp to send personalized Gudi Padwa wishes to my customers
Automate WhatsApp messaging for your customers with customer names, images, and wishes on Gudi Padwa with offers. Use messages on a massive scale, chatbots, and interactive templates to follow up at the right time, to boost engagement.
Can I automate Gudi Padwa wishes on WhatsApp using any tools
Yes! Wishing Gudi Padwa through automated messages on WhatsApp Business API tools like Wappbiz. You can schedule bulk messages, greet customers by their names, and even use chatbots for interactive communication.
How can I make my Gudi Padwa WhatsApp messages more engaging
Use festive images to ward off the low spirits on Gudi Padwa WhatsApp messages. Adding interactive features, such as polls, quizzes or exclusive discount codes, determines customer interaction.
