Get the appropriate platform to lower customer expectations for quick and effort-free assistance with the aid of. It also serves as a great resource to communicate with customers via WhatsApp. Freshchat is excellent for basic automation, bulk messaging, and support, but you will lose out on the more advanced options like customization, integrations, and analytics. This also indicates that the businesses, which require more advanced solutions for better customer engagement, are not going to benefit as much.
In case you are looking for more functionalities, you could check out Freshchat alternatives with advanced chatbot features, inbuilt CRM integrations & extensive automation offered by Wappbiz, AiSensy & Wati. These platforms enable organizations to tailor their WhatsApp marketing campaigns to meet the common requirements of the customers. In this blog, we will talk about the pros and cons of Freshchat and 10 amazing Freshchat alternatives to drive customer communication on WhatsApp.
What is Freshchat?
Freshchat is a Freshworks customer messaging platform that enables businesses to engage with customers in real time across multiple touchpoints like WhatsApp. For businesses that want a multi-channel communication experience made easy, with its ability to be integrated with channels like Messenger, WhatsApp, Slack, and so forth, as Freshchat allows, this is a great tool with a very simplistic interface that proffers a seamless customer support and engagement experience.
Freshchat Pricing Plan:
| Plan | Price | Ideal For |
| Growth | ₹1,799/agent/month | Small Business |
| Plus | ₹4,799/agent/month | Medium-Sized Businesses |
| Elite | ₹7,699/agent/month | Large-Sized Businesses |
Freshchat: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Unified Multi-Channel Support: It allows you to have an integrated multi-channel assistance like WhatsApp, e-mail, web chat, Facebook Messenger other channels in one place. This greatly aids in centralizing conversations, reinforcing positive feedback for your support team. | Bots have Limited Customization: Even though Freshchat is easy to set up and use for users, it offers limited customization for chatbots, which is not enough for businesses that prefer bespoke interactions. |
| Easy Integration with Freshworks Suite: Freshchat integrates with other Freshworks tools your business may already have in the shape of other products (like Freshdesk or Freshsales) and so you can plug in messaging to your existing customer service and CRM workflows. | Price: Larger businesses rapidly increase the premium features, overnight pricing out small businesses and startups that require access to advanced tooling. |
| User-Friendly Interface: Freshchat’s user interface is self-intuitive, and the setup of most parts of it takes a few minutes max and very little user training to be invoked by the team. Having a very simple architecture makes it perfect for those organizations in need of a messaging platform where they can quickly start to use it. |
Overall, Freshchat is a multi-channel solution that is easy to use, especially if you are already using products in that flow from Freshworks. You can use it for customer support, thanks to its minimalist interface and simple chatbot features. On the other hand, Freshchat and its feature set are not for every business, especially those who want more advanced use of bots, high-volume marketing features, or cheaper pricing for larger teams.
Ratings & reviews
4.4 out of 5 (492 reviews) by G2
4.1 out of 5 (112 reviews) by Capterra
Top 10 Best FreshChat Alternatives
Wappbiz
Wappbiz is a WhatsApp Business API platform that is adaptable and responsive, built to increase customer engagement for all business types. Wappbiz tools to ease and strengthen one-on-one or mass messaging. Wappbiz is a complete business solution that offers features designed for startups, growing companies, and large enterprises.
Wappbiz Pricing Plan:
| Plan | Price | Ideal For |
| Starter | ₹2,999 /quarterly | Small Business |
| Basic | ₹7,499 /quarterly | Growing Businesses |
| Premium | ₹11,999 /quarterly | Medium-Sized Businesses |
| Enterprise | Contact Sales | Large Enterprises |
Wappbiz: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Personalized Chatbot Experience: Wappbiz allows businesses to create customized chatbots, providing a unique and personal experience for each customer, making conversations more relevant. | Getting Started Might Be a Bit Complicated: Due to Wappbiz’s numerous features, new users might need time to familiarize themselves with everything. |
| Strong Automation Features: Wappbiz offers impressive automation tools that manage follow-ups, reminders, and notifications automatically. | Lack of Flexibility on Lower Plans: Many advanced features are only available on higher-tier plans, making it hard for smaller businesses to access everything without extra costs. |
| Seamless Integrations: Wappbiz integrates effortlessly with CRMs, e-commerce systems, and other business tools, allowing easy extension of WhatsApp capabilities. |
Why Choose Wappbiz?
Wappbiz is a powerful tool that extends beyond basic WhatsApp communication, fostering deeper customer relationships while maintaining simplicity and accessibility. Here’s how Wappbiz stands out:
| Feature | Description |
| Automation for Easy Engagement | Automated workflows keep follow-ups and reminders running in the background, saving time while maintaining strong customer relationships. |
| Customized Messaging for a Unique Brand Experience | Create chatbots and message flows that reflect your brand’s personality, offering personalized responses. |
| Integrated and Streamlined Operations | Integrate with your CRM, eCommerce platform, or other management tools to manage WhatsApp campaigns alongside other business functions. |
| Easy to Use for Everyone | Simple to set up and use, whether you’re a solopreneur or a large corporation running WhatsApp campaigns. |
| Scalable and Affordable | Flexible pricing and scalability allow Wappbiz to grow with your business, making it ideal for both start-ups and large companies managing high-volume campaigns. |
Wappbiz offers resources like step-by-step guides and personal assistance to ensure that businesses get the most out of their WhatsApp marketing.
Ratings & reviews
4.3 out of 5 (3 reviews) by G2
4.9 out of 5 (18 reviews) by Capterra
DoubleTick
DoubleTick is another WhatsApp API provider for businesses that helps businesses in managing customer interactions, marketing campaigns, and automated messaging over WhatsApp. Wati is a WhatsApp marketing tool that make WhatsApp marketing easier for small and medium businesses and sits in a very fundamental directory for WhatsApp automation, customer support and bulk messaging and providing an easy to use interface to the user.
DoubleTick Pricing Plan:
| Plan | Price | Ideal For |
| Starter | ₹4300/month (quarterly) | Small Business |
| Pro | ₹6000/month (quarterly) | Medium Business |
| Enterprise | Custom Pricing | Large Enterprise |
DoubleTick: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| User-Friendly Interface: DoubleTick has a user-friendly interface suitable for businesses just starting with WhatsApp marketing. | Limited Customization: Automation and chatbot customization features are basic and may not meet the needs of businesses requiring advanced options. |
| Basic Automation Features: Offers automated responses to customer inquiries, improving customer satisfaction. | Limited Integrations: Lacks integration with CRM and e-commerce platforms, which may be restrictive for some businesses. |
| Budget-Friendly Pricing Plans: Offers affordable pricing plans, making it accessible for smaller businesses. | Lack of Advanced Analytics: Limited analytics and reporting features may hinder data-driven decision-making. |
| Key Reporting Tools: Provides basic reporting capabilities to assess engagement metrics and the success of campaigns. |
DoubleTick is a no-brainer tool for new businesses that are just starting to use WhatsApp for marketing, but others with stitches for it excavating will have to find more customizable alternatives.
Ratings & reviews
4.8 out of 5 (52 reviews) by G2
4.5 out of 5 (2 reviews) by Capterra
Wati:
Wati is another dedicated WhatsApp Business API Solution for small to medium-sized enterprises. With automation, bulk messaging and a no-code chatbot builder, it is the right tool if you want to ease your business communication channels.
Wati Pricing Plan:
| Plan | Price | Ideal For |
| Growth | ₹2499/month | Small Business |
| Pro | ₹5999/month | Medium Business |
| Business | ₹16,999/month | Large Enterprise |
Wati: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Easy to Use: Wati has a user-friendly dashboard, making it an excellent choice for businesses just starting with WhatsApp marketing. | Restricted Customization: While Wati is simple to use, its chatbot and messaging customization options are limited compared to more advanced solutions. |
| No-Code Chatbot Builder: The platform’s no-code chatbot builder allows users to create and deploy chatbots with no technical expertise. | Cost: Wati can be expensive for small businesses, as some advanced features require extra charges. |
| Bulk Messaging: Send updates, offers, and notifications to hundreds of customers in one go. | Limited Integration Choices: Wati integrates with a few apps, but broader third-party integrations are lacking, limiting flexibility for businesses with diverse tool sets. |
| Instant Reply: Write automated responses to ensure customers receive immediate replies and have a positive experience. |
Ratings & reviews
4.6 out of 5 (367 reviews) by G2
4.6 out of 5 (174 reviews) by Capterra
AiSensy
AiSensy provides the WhatsApp API solution, helping you with customer engagement and sales funnels more accessible. It is perfect for companies that want to kick off WhatsApp campaigns and automation without any technical-related tasks.
AiSensy Pricing Plan:
| Plan | Price | Ideal For |
| Basic | ₹999/month | Small Business |
| Pro | ₹2399/month | Medium Business |
| Enterprises | Custom Pricing | Large Enterprise |
AiSensy: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Simple-to-Use Dashboard: AiSensy offers a user-friendly dashboard that allows businesses to effortlessly track campaigns and customer interactions. | Not Much Scope for Customization: AiSensy is great for simple engagement, but it lacks the deep customization available in more advanced platforms. |
| Easier Automation: The platform’s automation tools help businesses manage frequently asked queries, drive leads, and more, saving valuable time. | Premium Features at Higher Price: Advanced features or high-volume messaging can make AiSensy a costly option for businesses. |
| Lead Conversion Focus: Customized features for lead conversion, like tailored messaging and follow-up reminders, make AiSensy ideal for driving sales |
AiSensy is great for new businesses that wish to get into WhatsApp marketing, but those looking for more customization might have to look for other options
Ratings & reviews
4.4 out of 5 (76 reviews) by G2
4.4 out of 5 (5 reviews) by Capterra
Interakt
Interakt seamlessly rolls the WhatsApp API with inbuilt CRM and order management features, making it ideal for retail and e-commerce businesses. Businesses can manage customer interactions in WhatsApp and organize customer data then save as business data in this app.
Interakt Pricing Plan:
| Plan | Price | Ideal For |
| Starter | ₹2,757/quarter | Small Businesses, Startups |
| Growth | ₹6,897/quarter | Growing Businesses |
| Advanced | ₹9,657/quarter | Medium-Sized Businesses |
| Enterprise | Custom Pricing | Large Enterprises |
Interakt: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Omnichannel CRM and Order Management: Interakt comes with a native CRM and order management system, making it ideal for e-commerce businesses to manage everything in one place. | Few Advanced Automation: Interakt’s automation features are not as powerful as other platforms, making it less suitable for businesses needing advanced or complex automation. |
| Cheap for Small Business: With competitive pricing, Interakt is an excellent choice for small businesses or startups looking to improve customer support. | Limited Analytics: Interakt offers basic analytics and reporting features, which may not meet the needs of businesses seeking detailed insights. |
| Automated Follow-Up Messages: Businesses can easily set automatic order confirmations and post-purchase follow-up messages. |
It’s a practical solution for small e-commerce businesses that need basic WhatsApp support and order management; however, it may not be flexible enough for resale businesses or large businesses with power needs.
Ratings & reviews
4.5 out of 5 (63 reviews) by G2
4.4 out of 5 (12 reviews) by Capterra
Twilio
Twilio is a well-known cloud communication platform that offers the WhatsApp API, among many other tools. Twilio is known for high scalability and flexibility, making it a good fit for larger enterprise-level businesses or businesses with technical teams needing advanced features and customization.
Twilio: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Incredibly Flexible: Twilio’s API offers flexibility and customization options to meet individual business needs | Requires a Developer: Twilio is not a no-code tool, making it less usable for businesses without a developer. |
| Scalable for High-Volume Messaging: Its robust infrastructure can handle large volumes of messages, making it ideal for enterprises with high messaging needs. | Based on Usage Pricing: The cost structure can be difficult to predict, especially for organizations with fluctuating message volumes. |
| Extensive Integration Support: Twilio provides integration options with CRMs, business tools, and platforms for easy compatibility. |
If you are an enterprise looking for a powerful, flexible solution that integrates into complex systems, then Twilio is a better option. That said, its technical infrastructure and unpredictable pricing may make it less than ideal for less technical teams or smaller businesses.
Ratings & reviews
4.2 out of 5 (480 reviews) by G2
4.4 out of 5 (483 reviews) by Capterra
Gupshup
Gupshup is a leading business messaging platform with a range of omnichannel communication solutions, including the WhatsApp API itself. Gupshup is another multi-channel bot service that is popular because of its bot builder; it is an ideal solution for businesses seeking to connect with customers via diverse messaging platforms.
Gupshup: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Omnichannel Messaging Capabilities: Gupshup integrates with various systems (like SMS, Facebook Messenger, and WhatsApp), providing a consistent communication experience for businesses. | Expensive Premium Features: Gupshup’s premium features come at a high price, which may be costly for some businesses. |
| Advanced Bot Builder: Gupshup’s chatbot builder offers high customization, allowing businesses to create tailored conversations. | Complex for New Users: Due to its extensive features, businesses without dedicated technical resources may find the platform challenging to use. |
| Suitable for Enterprises: Gupshup’s scalable infrastructure makes it ideal for large companies with high messaging volumes. |
Suitable for omnichannel communication and scalable messaging, Gupshup is designed for businesses big and small, although smaller companies will likely find it too complicated and expensive for everyday purposes.
Ratings & reviews
4.4 out of 5 (54 reviews) by G2
4.3 out of 5 (33 reviews) by Capterra
Sendbird
Sendbird is another real-time communication platform that also provides the WhatsApp API as a part of its messaging platform. This platform is used mainly for live customer support and experience. Its features are easily customizable and integrate with various applications used in different industries.
Sendbird Pricing Plan:
| Plan | Price | Ideal For |
| Starter 5K | $349/month (annually) | Small Business |
| Pro 5K | $499/month (annually) | Medium Business |
| Enterprise | Custom Pricing | Large Enterprise |
Sendbird: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Real-time Communication Focus: Sendbird is perfect for businesses needing high engagement, as it enhances live customer support. | Costly for Small Teams: The extensive features come at a price, which may be too expensive for smaller teams. |
| Customizable for Industry-specific Needs: Sendbird can be tailored for specific industries like healthcare, e-commerce, and customer support. | Complex Setup for Beginners: The advanced customization and functionalities may be difficult for non-technical users to set up. |
| Wide Integration Support: Sendbird integrates with CRMs and support tools, making communication management easier. |
Sendbird is a good one if your company is looking for live support alongside complex customer engagement but it works best for big businesses that have allocated tech teams.
Ratings & reviews
4.5 out of 5 (86 reviews) by G2
4.2 out of 5 (31 reviews) by Capterra
DelightChat
DelightChat is a budget WhatsApp API provider for e-commerce businesses. This platform makes it easier for businesses to communicate with clients, track orders, and provide customer support, which is why it has become such a seamless solution for online retailers.
DelightChat Pricing Plan:
| Plan | Price | Ideal For |
| Startup | $49/month | Small Business |
| Scale | $99/month | Medium Business |
| Growth | $299/month | Large Enterprise |
DelighChat: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| Designed for E-commerce: DelightChat supports e-commerce workflows such as order updates, customer support, and tracking. | No Advanced Customization: The customization options are limited compared to larger platforms. |
| Easy to Use: It is user-friendly and allows small teams and startups to set up without hurdles. | E-commerce Only: DelightChat is designed specifically for e-commerce businesses and is not suitable for other industries. |
| Budget-Friendly for Small Businesses: Its affordable pricing structure makes it ideal for e-commerce startups and small businesses. |
DelightChat is a good WhatsApp solution for small e-commerce businesses looking for an affordable and easy-to-use option, but it comes up short in use case flexibility.
Ratings & reviews
4.5 out of 5 (1 reviews) by G2
Zoko
Zoko takes the WhatsApp APIs and builds them for e-commerce, right from customer communication to order tracking to marketing on WhatsApp. It is popular amongst high-volume e-commerce stores for its sales-centric features.
Zoko Pricing Plan:
| Plan | Price | Ideal For |
| Starter | ₹3,499/month | Small Business |
| Plus | ₹5,499/month | Growing Businesses |
| Elite | ₹9,699/month | Medium-Sized Businesses |
| Max | ₹33,833/month | Large Enterprises |
Zoko: Pros and Cons for WhatsApp Marketing
| Pros | Cons |
| E-commerce Integration: Zoko integrates seamlessly with platforms like Shopify, making order and customer query management easier for e-commerce sellers. | Best for E-commerce Only: Zoko’s features are tailored for retail businesses, making it less flexible for non-retail companies. |
| Detailed Analytics: Zoko offers analytics to track campaign success, helping businesses improve engagement strategies. | Higher Costs for High Volume Users: Zoko’s pricing structure can be restrictive for businesses that require high message volumes. |
| Easy-to-Use Interface: Zoko is simple to use, even for businesses with minimal technical knowledge. |
While Zoko is ideal for e-commerce brands looking to improve their communication and order management through WhatsApp, it is not as flexible for non-retail brands.
Ratings & reviews
4.5 out of 5 (5 reviews) by G2
Conclusion
As the digital landscape rapidly changes, characterized by the need for on-demand and customized responses from customers, the choice of a suitable WhatsApp API platform to elevate your business is imperative. Freshchat is a well-reviewed and relatively easy solution, but it may not scale well for all businesses, especially those looking for more powerful automation, analytics, or e-commerce options. Going Above and Beyond as a Brand with Freshchat Alternatives: Wappbiz
By choosing the right platform, you can make your WhatsApp marketing really effective, personalised and seamless. The limited brand set that picks the right choice will aid in developing a healthy customer relationship, a loyalty base, and create a distinct mindshare for your brand and prospects that drive levels of engagement and customer success!
FAQ‘s
What’s the top alternative to Freshchat?
The best Freshchat alternative depends on what you’re looking for. Wappbiz offers flexibility with features like automation, customization, and seamless CRM integration that can fit a range of business needs with an affordable price.
Is there an option that’s budget-friendly for small businesses new to WhatsApp marketing?
Absolutely! Small businesses looking to start without a high upfront cost can greatly benefit from platforms like Wappbiz, which offer flexible, tiered pricing options.
How do I pick the right WhatsApp partner for the business API?
To find the best partner, consider things like integration capabilities, pricing, scalability, automation features, and the quality of customer support to ensure the platform matches your business needs and goals.
How long does it take to set up a partner with the WhatsApp Business API?
Setting up the WhatsApp Business API usually takes between one and two days, depending on the partner, and involves steps like account verification, documentation, and initial setup. But with Wappbiz, it will take anywhere from 10 to 15 minutes to get approval from our official team.
How can I improve customer engagement through WhatsApp?
Select a platform such as Wappbiz that provides advanced chatbot customization and automation tools, enabling the creation of personalized customer journeys and maintaining engaging interactions.ng.
