With the rise of digital communication, Whatsapp has emerged as an essential resource for businesses to enhance customer engagement. Although products including Sendbird streamline onboarding and support automated replies and bulk messaging, they are not suitable for businesses that need complex-level customization, integration or advanced analytics. For companies demanding more flexibility, trafficholder is a compelling substitute thanks to its hosted automation, high level of customization and integration. In this article we will examine the benefits and drawbacks of Sendbird and list 10 strong Sendbird alternatives to help you decide on the best solution to communicate with your customers efficiently on WhatsApp.
What is Sendbird and Why Consider Alternatives?
Sendbird provides a WhatsApp API and a real-time messaging platform. It focuses on real-time customer support and user engagement offered to businesses by customizable feature sets, scalable capacity, and strong integrations. That makes it a solid solution for companies that want cutting-edge messaging and support features on WhatsApp.
What are the Pros and Cons of Sendbird?
| Pros | Cons |
| Real-Time Chats Oriented: Sendbird focuses on live customer support and is most inorganic with businesses that revolve around customer-centric approaches. | Costly for Small Teams: The advanced features offered by Sendbird come at a price, and one may be well over the budget for small companies. |
| Highly Customizable: Sendbird provides the flexibility businesses need to adapt messaging experiences to focus on different areas of the business (e.g., healthcare, e-commerce, or support). | Advanced Setup for Novices: Given the number of customization options available in Sendbird, a moderate degree of technical skills is indeed necessary to achieve friendly implementation. This may frustrate nontechnical teams. |
| Widespread Integration Support: Ranging from CRM to support tools, Sendbird makes integrating and managing communication easier. |
Sendbird Pricing Plan:
| Plan | Price | Ideal For |
| Starter 5K | $349/month (annually) | Small Business |
| Pro 5K | $499/month (annually) | Medium Business |
| Enterprise | Custom Pricing | Large Enterprise |
Ratings & reviews
4.5 out of 5 (86 reviews) by G2
4.2 out of 5 (31 reviews) by Capterra
Key Questions to Ask When Choosing a WhatsApp Business API for Your Business
- How easy is the integration?
Does the API integrate seamlessly with your current tools, such as CRM and marketing platforms? - What customization options are available?
Can the API be customized to meet your specific needs, such as adding auto-replies, personalized messages, or other features? - Is it cost-effective?
Does the pricing model suit your budget? Are the costs predictable (e.g., per message or flat-rate pricing)? - Is it compliant with privacy laws and secure?
Does the API comply with regulations like GDPR, and does it protect your customers’ data? - What automation features are included?
Does the API allow for building chatbots, canned messages, and automating workflows to engage customers and reduce manual tasks? - Does it offer analytics and reporting capabilities?
Can the API provide insights on message delivery, customer responses, and overall performance? - How reliable is the delivery and responsiveness?
Does the platform ensure prompt message delivery and quick handling of important communications? - Does it support multiple users?
Can multiple team members access and manage customer interactions simultaneously?
By addressing these questions, you can select a WhatsApp Business API that meets your business needs and enhances communication with your customers.
Top 10 Sendbird Alternatives for Smarter WhatsApp Marketing
Wappbiz
Wappbiz is the best Sendbird alternative and it comes with a few more features and flexibility in WhatsApp marketing. With built-in chatbots, you can create purely and effortlessly and with the most complete CRM and e-commerce integration built into the market, you can keep ahead of the competition all while losing the stress and tensions. It is scalable and offers flexible pricing options, so it’s suitable for businesses of all sizes.
| Key Feature | Description |
| Click to WhatsApp Ads | Use Facebook and Instagram ads’ strength and reach to chat instantly with WhatsApp prospects, getting your customers closer to conversion in just a few clicks. |
| WhatsApp Catalog | Develop an interactive product catalog inside WhatsApp where your customers can look at and purchase products in situ, making their experience more efficient and enjoyable. |
| WhatsApp Team Inbox | Work together with your teams in a shared WhatsApp Team Inbox so no lead or customer text goes unanswered and is taken over by another teammate. |
| WhatsApp Bulk Messaging | Send personalized mass messages to many all in one go, leveraging broadcast and bulk messaging tools that allow you to ramp up your outreach without sacrificing personalization. |
| No-Code Chatbot | Create & deploy your own automated chatbot with no coding knowledge. This functionality allows enterprises to easily establish instant responses, connect with customers, and automate processes. |
| WhatsApp Lead Generation | Easily manage and track leads. Advertise, automatically distribute, & monitor leads to better respond and respond to sales. The best software is simple contact software to drive more sales and facilitate customer success. |
| Schedule WhatsApp Messages | Save time and optimize your WhatsApp marketing by sending your messages on a schedule when your customers are most likely to be online. |
| WhatsApp Drip Campaign | Lead Nurturing via Personalization: Use automated and personalized messages for lead nurturing across all stages of the buying process to keep leads engaged and increase conversion rates. |
These features make Wappbiz a feature-rich WhatsApp Business API software that’s best for businesses wanting to improve customer support, automate processes, and achieve better returns from WhatsApp marketing.
What are the Pros and Cons of Wappbiz?
| Pros | Cons |
| Personalized Chatbot Experience: Companies can create tailored WhatsApp chatbots with workflows tailored to solve the peculiar problems of the customer as provided by Wappbiz so that every interaction is engaging. | New User Difficulty: Wappbiz provides some number of features that new users may find a little bit difficult to comprehend. |
| Powerful Automation Functionality: The platform’s automation functionality allows companies to automate follow-ups, reminders, and alerts so no communications will be missed due to manual error. | Well, Below Basic Plans Restrict Customization: The basic and intermediate plans that have all options do not include all the customization and features, making smaller businesses unable to use all perks without purchasing an upgrade. |
| Integrations That Glide: Wappbiz works seamlessly with all your CRMs, E-commerce tools, and business tools to enable WhatsApp functionality within the system you already have in place. | |
| Pricing: Wappbiz scales with your business and offers plans for every budget. |
Wappbiz Pricing Plans: Choose the Best Option for Your Business
| Plan | Price | Ideal For |
| Starter | ₹2,999 /quarterly | Small Business |
| Basic | ₹7,499 /quarterly | Growing Businesses |
| Premium | ₹11,999 /quarterly | Medium-Sized Businesses |
| Enterprise | Contact Sales | Large Enterprises |
Ratings & reviews
4.3 out of 5 (3 reviews) by G2
4.9 out of 5 (18 reviews) by Capterra
Why Wappbiz?
| Feature | Wappbiz | Sendbird |
| Real-Time Chats Oriented | It has a heavy emphasis on live conversation, and its platform gives businesses and consumers more of a direct line. | Emphasis on providing live customer support with a focus on the customer. |
| Highly Customizable | Personalized for personalized customer interactions with customizable chatbots with workflows. | Offers business agility to customize messaging experiences to best fit their industry (such as healthcare and ecommerce). |
| Integration Support | CRM, eCommerce and all you need to run your business. | Integrates with multiple CRM and support tools and manages communications seamlessly. |
| Ease of Use | User-friendly interface: suitable for all businesses, regardless of size – No-code chatbot builder | Challenging to get up and running for a beginner; Customization is also more advanced. |
| Cost for Small Teams | Provides scalable pricing packages for small to large businesses. | It is priced on the high end for small teams, particularly for advanced features. |
| Customization Options | Some of the more advanced customization options are limited to higher-tier plans. | Very customizable; however, it can be complicated for non-technical teams. |
| Setup Complexity | Simple setup and easy onboarding experience for businesses with how-to guides and support. | It is full-featured, which also means that the complex setup will discourage some – especially newer players and non-tech-savvy cows. |
| Scalability | Scaling pricing plans to meet growing businesses at various phases. | Integrates well with many enterprise systems and can support big business but is expensive for small teams. |
| Reporting & Analytics | Provides strong reporting and analytics capabilities to gain better marketing insights. | Provides advanced analytics & reporting for monitoring of performance. |
DoubleTick
DoubleTick is a WhatsApp API that facilitates better user engagement, marketing messages, and chatbots. It combines automation, customer support and bulk messaging into a single platform, making it the good choice for small and large enterprises trying to streamline their WhatsApp marketing process and generate leads and increase customer retention.
What are the Pros and Cons of Double Tick?
| Pros | Cons |
| User-Friendly: Doubletick being a user-friendly app is ideal for businesses that are new to WhatsApp marketing. | Basic Customization: The automation features and chatbot customization available with Doubletick are basic, possibly not enough for businesses wanting advanced features. |
| Auto responses: DoubleTick also supports predefined auto responses, from which businesses can reply to customers’ queries in real time, improving customer satisfaction. | Lack of Integration: For companies seeking a spam-free crusade on every board, the lack of integration to the most popular CRMs or e-commerce platforms can make DoubleTick a bit limited. |
| Affordable: DoubleTick has multiple plans and the pricing is pocket-friendly, which makes it the perfect choice for small businesses or someone who is on a budget. | No Advanced Analytics: Doubletick analytics & reporting tools are basic, which in turn may impact data-driven marketing decisions. |
| Key Reporting Tools: Fundamental reporting capabilities to track engagement metrics and campaign performance. |
Double Tick Pricing Plan:
| Plan | Price | Ideal For |
| Starter | ₹4300/month (quarterly) | Small Business |
| Pro | ₹6000/month (quarterly) | Medium Business |
| Enterprise | Custom Pricing | Large Enterprise |
Ratings & reviews
4.8 out of 5 (52 reviews) by G2
4.5 out of 5 (2 reviews) by Capterra
Wati
Wati is a plug-and-play WhatsApp Business API solution that suits small and medium enterprises. It comes with autoreply, bulk messaging, and a drag-and-drop no-code chatbot builder, which is perfect for businesses looking for smart and engaging customer communication.
What are the Pros and Cons of Wati?
| Pros | Cons |
| User-friendly interface: Wati has an intuitive interface and dashboard, which is great for companies that recently started their journey with WhatsApp marketing. | Limited Customization: While Wati is very easy to use, its chatbot and messaging customization options are narrower than those offered by other higher-end solutions. |
| No-Code Chatbot Builder: Create and deploy chatbots with a no-code chatbot builder – Yes, we also do that! | Pricing: Wati is too costly for small businesses or startups, as some advanced functions have extra charges. |
| Bulk Messaging: Wati enables you to send bulk messaging, including updates, offers, notifications, etc., to your customers. | Limited Third-party Integrations: Wati lacks flexibility with its third-party integrations, making it less ideal for larger companies that use multiple or specific software. |
| Automatic Replies: Wati uses automatic replies to provide faster responses to customers, improving customer experience. |
Wati Pricing Plan:
| Plan | Price | Ideal For |
| Growth | ₹2499/month | Small Business |
| Pro | ₹5999/month | Medium Business |
| Business | ₹16,999/month | Large Enterprise |
Ratings & reviews
4.6 out of 5 (52 reviews) by G2
4.6 out of 5 (2 reviews) by Capterra
AiSensy
AiSensy is a WhatsApp API solution that enables businesses to engage with customers to lower the funnel. It concentrates on the conversion of the leads and interactions with the customers and enables companies to automate their conversations without needing technical skills. With WhatsApp messaging as easy as ever, the user-friendly interface and simple setup will make WhatsApp Campaigns just a breeze for companies looking for quick and effective automation.
What are the Pros and Cons of AiSensy?
| Pros | Cons |
| Ease of Use Dashboard: AiSensy offers an easy-to-operate dashboard, allowing businesses to manage campaigns, customer interactions, and responses without any configuration hassles. This makes it ideal for businesses looking for a simple start with WhatsApp marketing, even without prior software experience. | Not So Much Customizability: The platform lacks personalization features compared to more advanced solutions. Companies with unique or complicated workflows may find AiSensy’s feature list limiting. |
| Efficient Automation: AiSensy automates recurring customer queries, lead interactions, and follow-ups, saving time and effort. This enables businesses to focus on core activities while ensuring timely responses to customer inquiries. | Expensive for Pro Features: As businesses scale and require more advanced features or higher message volumes, AiSensy can become costly. Premium features may not be ideal for budget-constrained or rapidly scaling businesses. |
| Leads to Opportunity: AiSensy includes personalized messages, auto follow-ups, and lead nurturing tools designed to convert leads into customers by generating targeted, engaging conversations. |
AiSensy Pricing Plan:
| Plan | Price | Ideal For |
| Basic | ₹999/month | Small Business |
| Pro | ₹2399/month | Medium Business |
| Enterprises | Custom Pricing | Large Enterprise |
Ratings & reviews
4.4 out of 5 (76 reviews) by G2
4.4 out of 5 (5 reviews) by Capterra
Interakt
Besides the WhatsApp API, Interakt also comes with CRM and order management, which makes it perfect for retail and e-commerce brands. It streamlines contact with the customers and keeps order processes running – all in real-time chats on WhatsApp – but keeps customer data organized and separate so that it helps even more in daily operations and customer relations.
What are the Pros and Cons of Interakt?
| Pros | Cons |
| Own CRM and Order Management: Interakt provides its ownt-in CRM and order management system, thereby providing an end-to-end solution for an e-commerce brand. Businesses can save customer details, monitor orders, and manage communication, all from a single base, and automated management saves time. | Conservative Automation: Although Interakt is great if you are looking for basic automation, it does fall short when it comes to more advanced automation. Companies needing complex automation sequences and custom triggers might find the platform a bit inflexible. |
| Startup Friendly: Interakt is designed for start-ups and small businesses & helps them in upgrading their customer support and communication and scaling their operation without burning a hole in their pocket. | Limited Reporting Capabilities: Interakt reports are pretty basic and only provide core insights based on engagement and campaign stats. But for the data-intensive company that wants very deep insights here, they might need a stronger reporting tool from another platform to maximize their marketing strategies. |
| Automatic Follow-Up: Companies can automate key follow-up activities with Interakt, including order confirmations, shipping notifications, and reminders. This guarantees that people stay updated after they register, and everyone benefits from a better experience that increases satisfaction and retention. |
Interakt Pricing Plan:
| Plan | Price | Ideal For |
| Starter | ₹2,757/quarter | Small Businesses, Startups |
| Growth | ₹6,897/quarter | Growing Businesses |
| Advanced | ₹9,657/quarter | Medium-Sized Businesses |
| Enterprise | Custom Pricing | Large Enterprises |
Ratings & reviews
4.5 out of 5 (63 reviews) by G2
4.4 out of 5 (12 reviews) by Capterra
Twilio
Twilio is one of the top cloud communication platforms available, having developed a powerful WhatsApp API, ideal for businesses or for developers who need a solution that grows with you and offers the option for more advanced customization in . Twilio enables companies to handle high SMS volumes and easily connect with other CRMs and tools while still being good for use as intensive communication systems.
What are the Pros and Cons of Twilio?
| Pros | Cons |
| Highly Customizable: Twilio’s API is extremely flexible, offering businesses the ability to tailor solutions to their unique needs, from messaging to integrations. | Dependence on Developers: Twilio requires a technical background to implement and manage its API, making it less ideal for businesses without developer support. |
| Scalable Messaging for High Volume: Twilio’s robust architecture can handle large message volumes, making it a perfect fit for high-demand enterprises or growing businesses. | Pricing: Twilio’s usage-based pricing model, while transparent, can become costly for businesses with fluctuating or high message volumes, making cost control challenging. |
| Comprehensive Integration Options: Twilio integrates seamlessly with numerous CRMs, business tools, and platforms, providing flexibility for businesses to build comprehensive communication ecosystems. |
Ratings & reviews
4.2 out of 5 (480 reviews) by G2
4.4 out of 5 (483 reviews) by Capterra
Gupshup
Gupshup is an omnichannel (a multi-channel approach to marketing, selling, and serving customers) messaging platform offering the WhatsApp API as part of its main service. A leader in bot and messaging platforms, Gupshup offers a reliable network to create bespoke chatbots to interact with clients and prospects on messaging channels including SMS, Facebook Messenger, Slack and WhatsApp. This makes Gupshup an ideal platform for businesses that want to consolidate their communication and scale customer engagement.
What are the Pros and Cons of Gupshup?
| Pros | Cons |
| Omnichannel Messaging: Gupshup is integrated with messaging services such as SMS, Facebook Messenger, and WhatsApp, allowing businesses to deliver a seamless messaging experience across different communication channels. | Costly Premium Features: Given that Gupshup has more advanced features, the higher cost of premium functionalities that many businesses might want can be a hurdle for smaller businesses on a budget. |
| Mature Bot Builder: Gupshup’s chatbot builder is quite easily customizable, so companies can build bots that not just respond to questions but interact with and direct customers, providing the best experience possible. | Complex for Beginners: With its vast platform, newcomers may find Gupshup to be a daunting prospect if they don’t have a technical team in place. Not too intuitive for new users who may struggle to explore it in order to make the best of the platform. |
| Enterprise-Grade Scalability: With Gupshup’s strong infrastructure, it’s designed optimally for large enterprise businesses to handle messages at scale, in extremely large volumes, with ease and smoothness even at the enterprise volume number. |
Ratings & reviews
4.4 out of 5 (54 reviews) by G2
4.3 out of 5 (33 reviews) by Capterra
DelightChat
DelightChat Affordable & Easy WhatsApp API For Ecommerce Designed specifically for ecommerce businesses to communicate with their customers on WhatsApp. Built for order tracking, customer inquiries and customer service, DelightChat is a basic but powerful tool to better customer experiences.
What are the Pros and Cons of DelightChat?
| Pros | Cons |
| E-Commerce Specific: Built for e-commerce flow with key features that include order updates, tracking, and dedicated customer support both for increasing efficiency and customer satisfaction. | Limited Customization: While DelightChat is great for basic communication, some businesses might find the customization options lacking as compared to feature-rich platforms. |
| Easy to use: DelightChat carries an easily usable, hassle-free UI, which is perfect for small teams and startups looking for a simple solution for handling customers without any complications. | E-commerce Based: DelightChat is focused on e-commerce, so if you’re in a different industry, there may be more flexible platforms out there. |
| Small Business-Friendly Pricing Model: DelightChat has great pricing that is ideal for small businesses and e-commerce startups that want robust WhatsApp support that doesn’t break the bank. |
DelightChat Pricing Plan:
| Plan | Price | Ideal For |
| Startup | $49/month | Small Business |
| Scale | $99/month | Medium Business |
| Growth | $299/month | Large Enterprise |
Ratings & reviews
4.5 out of 5 (1 reviews) by G2
Zoko
Zoko is Whatsapp API service for e-commerce owners to stay in touch with their customers, track orders, and send messages directly from their WhatsApp business account. Famous for its powerful sales-oriented functionalities, Zoko has turned out to be a need-giver for the online retail websites that wanted to boost up their customers’ interaction and streamline their sales process through WhatsApp.
What are the Pros and Cons of Zoko?
| Pros | Cons |
| E-commerce Integrations: Zoko integrates with some of the best platforms, like Shopify, to keep you on top of orders and offer stellar customer service. This unification is the key to modern BSS, as it streamlines operations and allows operators to deliver a consistent customer journey through all touchpoints. | Good for E-commerce: Zoko is great for e-commerce, despite being designed more for brick-and-mortar stores. Not as lenient with other verticals as they are with e-commerce. And because you don’t have the ability to custom shape as you wish, non-e-commerce companies might be a bit skeptical about how Zoko would work for them. |
| Advanced Analytics: Zoko provides deep analytics to see how successful your campaign is. Reports based on data enable companies to track Key Performance Indicators of engagement and better the marketing approach for better engagement and conversion. | Expensive Performance: As fast-growing companies that start to see more traffic and send more messages, Zoko’s pricing model might be a blocker for them. Businesses may not want to cough up the money to scale up if they are dealing with especially high message volumes or working with an especially tight budget. |
| User-Friendly: Zoko is pretty easy to use, especially after recent UI improvements! This means that even businesses that aren’t tech-savvy can use and manage WhatsApp marketing campaigns effectively. |
Zoko Pricing Plan:
| Plan | Price | Ideal For |
| Starter | ₹3,499/month | Small Business |
| Plus | ₹5,499/month | Growing Businesses |
| Elite | ₹9,699/month | Medium-Sized Businesses |
| Max | ₹33,833/month | Large Enterprises |
Ratings & reviews
4.5/5 Rating (1 reviews) by G2
Bitespeed
Bitespeed provides dedicated WhatsApp API software that can assist e-commerce enterprises in order management and cart abandonment while also making it suitable for online store owners who want to increase sales and interact with customers on WhatsApp.
What are the Pros and Cons of Bitespeed?
| Pros | Cons |
| Abandoned Cart Recovery Messages: Arguably the biggest feature of Bitespeed is their approach to returning lost sales to e-commerce stores. It does so by sending automatic abandoned cart recovery emails, generating more revenue, and turning abandoned carts into successful sales. | Designed with Ecommerce in Mind: Bitespeed is made with e-commerce solely in mind. This makes it highly versatile for online retailers but not something usable or compatible with all businesses outside of e-commerce. |
| Tracking and Notification: Bitespeed ensures flawless tracking and order status updates to keep your customers updated every step of their purchase. This openness results in greater customer satisfaction and a more honest shopping experience. | Simple Automation: While Bitespeed comes with basic automation capabilities, it is not as advanced as other similar platforms. Companies that need a high degree of automation or intricate workflows may find Bitespeed a bit lacking in flexibility. |
| Cost-effective for Small E-commerce: Bitespeed’s e-commerce pricing system is especially designed for small to medium online shops that need full functionality at an affordable price. It enables businesses to manage simple, scalable, and secure WhatsApp marketing and order management, offering an ideal solution for lower-budget businesses wanting to enhance their WhatsApp experience. |
Conclusion
In summary, the best WhatsApp API provider is the one that suits the unique needs of your business. Sendbird is great for companies looking for feature-rich services and scalability, but on the other hand may be a little too much for small teams due to its complexity and pricing. For e-commerce stores, options like Wappbiz, Zoko, and Bitespeed offer customizable options with great integration, advanced analysis and customer support functionalities. If you’re in need of a platform that’s user-friendly and priced low, Wappbiz is a great solution that comes with unlimited customization and seamlessly integrates CRM and automation capabilities. Be sure to take your business needs into account before you choose.
FAQ’s
What is Sendbird’s top alternative?
The best Sendbird alternative for you will depend on your needs. Wappbiz has the flexibility to be automated and customized in ways that allow for CRM integration and a variety of business needs all at an affordable price.
What are official WhatsApp partners?
WhatsApp partners are providers who have been approved by WhatsApp to offer the business API and therefore are considered official. They enable companies to communicate with customers over WhatsApp in a secure and reliable manner.
Which is more affordable for small businesses that are just starting with WhatsApp marketing?
Platforms such as Wappbiz provide flexible and tiered pricing plans, which are ideal for small businesses that want to get started without a high upfront investment.
How do I choose the best WhatsApp business API partner?
When seeking an ideal partner, factors such as integration ability, pricing, scaling capacity, automation tools, and consumer assistance shall be taken into consideration to fit the right platform in line with your commercial enterprise necessities and targets.
How long does it take to get set up with the WhatsApp Business API through a partner?
The time required to set up the WhatsApp Business API typically ranges from one day to two days depending on the partner and includes aspects like account verification, documentation, and initial setup. But in the case of Wappbiz, our official team reviews it and approves it within 10 minutes.
How can customer engagement through WhatsApp be increased?
Select a portal that can provide you with all the advanced chatbot customization and automation tools that create a personalized customer experience and keep them interacting for long, just like Wappbiz.
